BlindSpot Clients
The lola
Positioning a women-led co-working space for civic investment
BET
WINGATE COMPANIES
MSM Physician assistant preceptor program
warnock campaign
BEM JOINER
Expanding viewership and cultural reach through holiday campaigns
Repositioning a legacy developer as a civic anchor in affordable housing
Co-designing a public health talent accelerator with the physician community
Activating small business power in Georgia’s runoff election
Amplifying civic voice across comedy and mainstream journalism
COMFIARt x mlb x truist
Scaling a small business creative brand from Atlanta to MLB All-Star Game national visibility
The Lola | Inclusive Innovation in Coworking Focus: Media Relations, Membership Growth What We Did: Executed DEI-centered media campaign targeting women entrepreneurs in Atlanta. Secured features in Atlanta Journal-Constitution and online publications. Positioned Lola as both a business platform and civic community. Impact: 64% membership growth Achieved waitlist status for space Increased visibility as a premier inclusive workspace
BET.com | Inclusive Media Strategy Focus: Brand Strategy & Demographic Expansion What We Did: Designed and executed influencer campaign to promote holiday movie slate targeting underrepresented viewers. Developed micro-influencer network, optimized for social virality. Deployed multichannel digital push across YouTube, Instagram, and Facebook. Impact: 67% increase in male viewership 250,000+ social impressions 42% increase in YouTube subscribers
Wingate Companies | Civic-Centered Development Focus: External Affairs, Community Investment, Media What We Did: Led comprehensive branding and stakeholder engagement strategy for Wingate’s “It’s All About Home” campaign. Produced ribbon-cutting event for Cypress 595 with over 100 attendees, including Mayor Dickens, councilmembers, MARTA board, and Atlanta Housing Authority. Orchestrated high-visibility press with NBC, ABC, FOX5, Rolling Out, and Atlanta Voice. Introduced Wingate to Atlanta Land Trust and cultivated developer-to-developer partnerships. Impact: Reframed Wingate as a civic ally in affordable housing. Media saturation across 9 regional outlets. Built long-term JV pathways and deepened policy footprint.
Warnock Campaign | Political Mobilization Through Small Business Networks Focus: Campaign Management, Economic Inclusion What We Did: Coordinated 6-week statewide roadshow across key Georgia counties (Bibb, Chatham, Clayton, DeKalb, Fulton, etc.). Engaged Black and Brown small business owners in grassroots advocacy events, both virtually and in person. Delivered visibility touchpoints through earned media and campaign narrative framing. Impact: Built civic legitimacy for candidate among entrepreneurs and community leaders. Delivered lasting political capital through small business engagement.
Morehouse School of Medicine x UHSG | Workforce Innovation Engine Focus: Healthcare Workforce Development What We Did: Co-developed the Healthcare Career Pathways Hub with UHSG + MSM for adult learners and small clinic partners. Designed two-lane model: learner credentialing + employer capacity via simulation, navigation, and OJT optimization. Authored grant submission to Truist Foundation requesting $1.075M for curriculum, CRM, TA, and evaluation. Integrated sustainable funding model from public workforce reimbursement streams (OJT/IWT, ITA, TANF). Impact: 500 learners/year capacity 70%+ placement within 90 days 25% faster time-to-productivity for clinics Pathways into high-retention, high-ROI roles at $17–20/hr
Case Study: ComfiArt | Creative Commerce & Cultural Capital Client: ComfiArt Partners: Truist, MLB, United Way of Greater Atlanta, Artists Yuzly Mathurin & Marryam Moma Focus: Cultural Economy, Retail Strategy, Civic Partnerships What We Did: BlindSpot supported ComfiArt in scaling from an Atlanta-based creative platform to a national exemplar of art-as-commerce. Through creative strategy, brand architecture, and partnership activation, we positioned founder Dionna Collins and ComfiArt at the intersection of: Economic empowerment Cultural innovation National brand visibility Key initiatives included: Curating ComfiArt's brand feature at the 2025 MLB All-Star Business Luncheon, in partnership with Truist. Developing ComfiArt's Partnership Retail Swag Lookbook, showcasing artist-led fashion and product collections. Designed and cataloged 30+ product SKUs (apparel, mugs, tech cases) featuring Black artists. Producing high-quality video storytelling assets centered on founder Dionna Collins as a cultural entrepreneur. Opened doors for scalable licensing and co-branded campaigns with Fortune 500 brands. Developed a branded founder video showcased at corporate and philanthropic partner events.
Case Study: Bem Joiner x The Daily Show Focus: Narrative Power, Thought Leadership, Civic Storytelling What We Did: Strategized media positioning for cultural architect Bem Joiner, co-founder of Atlanta Influences Everything. Brokered Joiner’s role as an on-air contributor for The Daily Show (Comedy Central) during its Atlanta takeover week. Supported media training, messaging, and digital asset coordination for follow-up national appearances. Facilitated Joiner’s columnist platform at the Atlanta Journal-Constitution, connecting culture to civic power. Impact: Nationally televised segment on The Daily Show, elevating Joiner’s civic commentary. Weekly editorial presence in AJC, framing inclusive investment and cultural relevance in policy conversations. Positioned Bem Joiner as a bridge between Atlanta’s grassroots movements and institutional capital.